Aggregator

AI Is A Platform Shift, Not A Brand Advantage

3 weeks 3 days ago

The buzzword in marketing right now is AI. Well, acronym, that is. But either way, AI is all the rage. Every firm of every sort is working hard to incorporate AI into every process, every output and every pitch. It’s AI or bust. It’s not clear if it’s tulips or not, but interest in AI is unprecedented and shows no signs of abating anytime soon. There is no 21st-century business trend that looks like it....

Walker Smith

The Decisions That Make A Brand Coherent

3 weeks 3 days ago

Some of the most consequential decisions a brand makes never arrive looking consequential. They appear as cost decisions. Growth plans. New operating models. Policy changes. Shifts in KPIs. Over time, these choices accumulate into patterns that shape what is rewarded and what is overlooked; what receives protection when pressure rises; what is held firm and what is negotiable; and what employees, customers, partners, and communities are asked to accommodate. This article is part of Branding...

Anne Bahr Thompson

23 Foods You Should Never Refrigerate (and Why It Matters)

3 weeks 4 days ago

Most of us assume the refrigerator is the safest place for food. But for a surprisingly long list of everyday ingredients, the fridge is actually the worst place you can put them. Cold temperatures destroy flavor compounds, halt ripening, convert starches to sugar, promote mold, and make textures mushy, all while convincing you the food is being preserved. What foods should you never refrigerate? The short answer: Tomatoes, potatoes, onions, garlic, honey, coffee, olive oil, bread, unripe avocados, bananas, whole […]

The post 23 Foods You Should Never Refrigerate (and Why It Matters) appeared first on Better Living.

Better Living