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The “people’s airline” and the enterprise AI gold rush

3 weeks 5 days ago

Everyone wants a piece of the enterprise AI pie, and this week, we saw a string of companies making their moves. From Anthropic and OpenAI announcing new joint ventures targeting enterprise AI deployment to SAP dropping $1B on German AI startup Prior Labs, it’s becoming clear that if you’re a startup building enterprise tools, you’re likely an acquisition target.  On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony […]

Kirsten Korosec, Anthony Ha, Sean O'Kane, Theresa Loconsolo

AI Has Not Replaced Brand Emotion. It Has Moved It.

3 weeks 5 days ago

AI has put an end to emotions in marketing, we are told. Just look at what LLMs rely on in making brand recommendations. It’s all about facts. Not about emotions. An analysis by Digital Bloom found that comparative listicles are far and away the most-cited content format by LLMs. How-to guides and FAQs were frequently cited as well. Omniscient found that for branded prompts the bulk of LLM citations come from editorial sites, online forums,...

Walker Smith