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When A Nation’s Brand Comes Under Pressure

4 weeks 1 day ago

What happens to a country’s brand when the story it’s spent decades building is reframed overnight by global press, mistaking proximity for understanding? It’s not hypothetical. Across the Gulf and beyond, businesses and institutions are confronting something no communications strategy, no campaign, and no rebranding exercise can fully resolve: that narratives built on stability, safety, and global openness are more fragile than they appear. The fragility only becomes visible under pressure. Honest or calculated. This...

Dan Dimmock

How Corning Stays Relevant By Solving What Comes Next

4 weeks 2 days ago

My mother had many opinions on many issues. As a female lawyer in the 1950s, she expressed these opinions assertively. Although not a cook, she opined that a complete kitchen needed Pyrex baking pans and a set of CorningWare casserole dishes. Somewhere in the back of every cabinet, I have multiple sets of those white CorningWare nested casseroles with the blue cornflower emblem, along with a multitude of Pyrex measuring cups, bread loaf, and baking...

Joan Kiddon

12 Manuka Honey Myths Debunked (Including the One That’s Costing You the Most)

1 month ago

Key Points Most manuka honey myths fall into two camps: overclaiming (it cures everything) and underclaiming (it is just expensive marketing). Both miss the point. The twelve myths below cover both ends of the spectrum. The biggest myth most people act on without realizing it: cooking with manuka honey gives you the same benefits as using it raw. It does not. Higher MGO is not always better. The grade should match the application. Buying UMF 20 for your morning oatmeal […]

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