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Branding And Strategic Investment: Why Firms Don’t Invest

1 day 6 hours ago

Branding is a business strategy. It can justify higher margin because customers trust the brand based on their prior experience or because the brand is the best match for their preferences with respect to one or more product characteristics. The value of the brand to the firm is the price premium it commands. Successful branding can increase loyalty among customers, making them less likely to switch from purchase occasion to purchase occasion, even when competitors...

David Stewart

Zendrop vs Shopify: What’s the Difference and Which One Do You Actually Need?

1 day 13 hours ago

Zendrop and Shopify serve two different purposes in the ecommerce world—but they’re often misunderstood and compared like-for-like. After more than 12 years in the ecommerce industry, I’ve tested and worked with both platforms extensively, and the confusion usually comes from…

Continue reading Zendrop vs Shopify: What’s the Difference and Which One Do You Actually Need?

The post Zendrop vs Shopify: What’s the Difference and Which One Do You Actually Need? appeared first on Ecommerce-Platforms.com.

Bogdan Rancea

How Eveready Paid The Price For Underinvesting In Marketing

2 days 11 hours ago

Seminal research demonstrates that companies who underinvest in branding potentially face an extinction event as diminishing share of market and declining price support make profitability elusive. Even in the best market conditions, brand investments play a key role in deciding outcomes among competitors. This article is part of Branding Strategy Insider’s newsletter. You can sign up here to get thought pieces like this sent to your inbox. A classic case study is that of Duracell...

Jim Meier

What startups want from OpenAI 

2 days 13 hours ago

Marc Manara, OpenAI’s head of startups, says the reality of AI has advanced far beyond ideas and experiments. AI-native companies are hitting $200 million in annual recurring revenue, and product cycles have shrunk from two-week sprints to single days. And OpenAI is helping. Today on TechCrunch’s Equity podcast, Russell Brandom sits down with Manara at […]

Theresa Loconsolo, Russell Brandom

Spocket vs Shopify: Which Is Better for Your Online Store?

2 days 16 hours ago

Spocket and Shopify serve very different purposes in ecommerce, but they’re often mentioned in the same breath — especially when dropshipping is involved. After testing and analyzing both platforms extensively, I can say this: if you want to build and…

Continue reading Spocket vs Shopify: Which Is Better for Your Online Store?

The post Spocket vs Shopify: Which Is Better for Your Online Store? appeared first on Ecommerce-Platforms.com.

Bogdan Rancea