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Black Friday: A Ritual In Brand Damage

1 month 1 week ago

Brands constantly speak of innovation. They celebrate transformation, responsibility, customer-centricity, and long-term value. Yet every November, many return to one of the oldest commercial reflexes: the mass-discount ritual known as Black Friday. This article is part of Branding Strategy Insider’s newsletter. You can sign up here to get thought pieces like this sent to your inbox. A practice wrapped in modern packaging, but rooted in a logic from another era. A practice that once emerged...

Martin Ducharme

Shopify POS vs Lavu POS: Which One Should You Choose?

1 month 1 week ago

Shopify POS and Lavu POS are two leading point-of-sale systems — but which one actually fits your business? I spent over 100 hours researching and testing both platforms across retail and restaurant settings to help you make the right decision.…

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The post Shopify POS vs Lavu POS: Which One Should You Choose? appeared first on Ecommerce-Platforms.com.

Bogdan Rancea

Spocket vs Zendrop: Which Is the Better Dropshipping Supplier?

1 month 1 week ago

In over a decade of working in ecommerce — advising brands, testing platforms, and reviewing supply chain tools — I’ve seen a lot of dropshipping platforms come and go. But two names that consistently stand out are Spocket and Zendrop.…

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The post Spocket vs Zendrop: Which Is the Better Dropshipping Supplier? appeared first on Ecommerce-Platforms.com.

Bogdan Rancea

How to Build Sustainable Wellness Habits for Longevity

1 month 1 week ago

Building wellness habits that last isn’t about perfection or extreme lifestyle overhauls. It’s about making consistent, manageable choices that compound over time. The daily decisions you make regarding sleep, nutrition, movement, and stress management directly influence not just how long you live, but the quality of those years. If you’re ready to invest in sustainable practices that support longevity, these evidence-based strategies will guide you toward building habits that stick and deliver real results. Prioritize Quality Sleep for Optimal Recovery […]

The post How to Build Sustainable Wellness Habits for Longevity appeared first on Better Living.

Better Living

How Brands Find Advantage In Leveraging Contradictions

1 month 1 week ago

Probably no surprise to those who chronicle our fractured behaviors, we have become unwilling to compromise. As uncompromising consumers, we want benefits that contradict and complement at the same time. We want brands to consistently deliver a paradox promise. A paradox promise is when a brand offers and delivers the optimization of two contradictory benefits. Success today requires brands to address needs-driven, occasion-based conflicts by developing compelling, trustworthy branded paradox promises that deliver relevant, differentiated...

Joan Kiddon

HubSpot vs Pipedrive CRM: The No-Nonsense 2025 Comparison for Growth

1 month 1 week ago

Working with, and for ecommerce teams for years has made one thing clear: the right CRM software can double your sales efficiency, but the wrong one can slow everything down. HubSpot and Pipedrive are two of the biggest names in…

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The post HubSpot vs Pipedrive CRM: The No-Nonsense 2025 Comparison for Growth appeared first on Ecommerce-Platforms.com.

Bogdan Rancea

British vs Australian Homes: The Big Differences Compared

1 month 2 weeks ago

The UK and Australia share many cultural similarities despite being on opposite sides of the globe. Both nations speak English, have Westminster-style parliaments, share a passion for cricket and rugby, and enjoy pub culture. However, when it comes to residential architecture and home design, these two Commonwealth nations couldn’t be more different. From compact Victorian terraces in London to sprawling single-story ranch homes in Sydney, the contrast between British and Australian housing reflects each country’s unique climate, geography, and cultural […]

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