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Does Yogurt Need to Be Refrigerated?

1 month ago

You just got home from the grocery store and are putting things away. Does the yogurt go straight in the fridge? Or you bought yogurt at a farmers market that was sitting out unrefrigerated in a cool barn and are wondering if the rules are different. Does yogurt need to be refrigerated? The short answer: Yes, always. All refrigerated yogurt sold in the cold section of the grocery store must stay cold at all times. There is no version of […]

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Better Living

HubSpot vs Zendesk: A Candid Review of Both Tools for E-commerce Support Teams

1 month ago

HubSpot Service Hub is the better choice for ecommerce teams that need CRM, marketing, and support unified in one place. Zendesk is stronger for high-volume contact centers focused on pure ticket management and voice support. It’s hard to find a…

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Bogdan Rancea

Healthy Brands Begin With Strategic Integrity

1 month ago

The invocation of values is a hallmark of enterprise positioning. Yet on its own, a values statement means very little — and can actually do harm to a brand’s reputation and thus its worth. Without an ethos of integrity, the values statement is a mere device, not a system — instead of a way for an organization and its stakeholders to connect — instead of serving as the driver of product or service design and...

Mary Trigiani

Nike’s Turnaround Depends On Segmenting By Need, Not Category

1 month ago

It appears that Wall Street is disgruntled with Nike’s inability to perform according to its long-time mantra: Just Do It. The Nike brand turnaround is apparently taking too long for those who desire immediate financial reward: Just Do It Now. Nike’s turnaround will not be easy. The company remains a major global brand with a broad portfolio, but the market has changed significantly since the end of COVID-19. Strategies that worked during the pandemic era...

Joan Kiddon