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The Resurgence Of Brand Loyalty

1 month ago

Amazing about face. In a world where deals and promotions abound, where “conquesting and conquering” customers has become the modus operandi (viz, the streaming brands, the automotive industry) and where value continues to be equated with price alone, Barron’s, the financial newspaper, tells us brand loyalty is “in” again. At least in fast food. Barron’s review indicates that fast food chains are “revamping” their loyalty programs. Fast food chains such as Starbucks, McDonald’s, and Chipotle...

Joan Kiddon