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Why Checkout Abandonment Is A Brand Problem

2 weeks 5 days ago

The standard diagnosis of checkout abandonment treats it as an engineering challenge. Forms are too long. Payment methods are missing. The mobile experience is too slow. Fix the mechanics, recover the revenue. This logic has driven an entire industry of checkout optimization tools and A/B testing programs. And yet average cart abandonment rates across eCommerce have remained above 70% for years, even as checkout UX has genuinely improved. The mechanical problems are being addressed. The...

Guest Author

Solving Business Problems Through The Lens Of Brand

3 weeks ago

Most companies lose momentum because their best thinking cannot get through the organization. The strategy is understood in the room, but not in the field. The portfolio makes sense to leadership, but not to the channel. The value proposition is clear in the deck, but not in the sales conversation. The customer experience is discussed as a priority, but not built into the moments where choice, confidence, and conversion happen. This is where brand problems...

Dr. Derrick Daye

Shopify vs Basecamp: Why You Probably Need Both (Not Either)

3 weeks ago

Shopify and Basecamp are two of the most recognised names in their categories, but here is the catch: they do not solve the same problem. We spent the equivalent of a full sprint analysing both platforms, mapping their feature sets,…

Continue reading Shopify vs Basecamp: Why You Probably Need Both (Not Either)

The post Shopify vs Basecamp: Why You Probably Need Both (Not Either) appeared first on Ecommerce-Platforms.com.

Bogdan Rancea

HubSpot CRM for Ecommerce: Building an Online Store That Actually Runs Itself

3 weeks ago

If you’re thinking of launching an ecommerce company, you probably won’t think of HubSpot straight away. HubSpot CRM is one of the most powerful tools available for building and running an ecommerce store – but most people only discover that…

Continue reading HubSpot CRM for Ecommerce: Building an Online Store That Actually Runs Itself

The post HubSpot CRM for Ecommerce: Building an Online Store That Actually Runs Itself appeared first on Ecommerce-Platforms.com.

Bogdan Rancea

When Honoring A Brand’s Past Means Changing Its Future

3 weeks 1 day ago

For more than twenty years, The Blake Project carried the same identity into the world. It was there when we opened our doors in 2003. It appeared on our first proposals, our first client deliverables, and our earliest expressions of a point of view that has never changed: brand is not decoration. Brand is a source of meaning, preference, trust, differentiation, and economic value. Over time, that identity became familiar. To our clients, it signaled...

Dr. Derrick Daye

Brand Strategy Must Solve The Problems That Limit Growth

3 weeks 1 day ago

Brand strategy is entering a more demanding era. For CEOs, CMOs, and CFOs, the question is no longer whether brand matters. The question is whether brand can help solve the organizational problems that determine growth, profitability, customer trust, internal alignment, and enterprise value. That is the right question. Brand should not sit outside the economics of the business. It should help improve them. For many organizations, brand strategy has long been treated as a clarifying...

Dr. Derrick Daye

Harley-Davidson’s Brand Problem Is Bigger Than Its Bikes

3 weeks 1 day ago

Financial geniuses on Wall Street appear to be happy that there is new leadership at Harley-Davidson, Artie Starrs as CEO. As with the appointment of the previous CEO, Jochen Zeitz, analysts and those with significant monetary Harley-Davidson stakes are thrilled with the recent CEO Starrs change in HOG leadership. In 2020, when Jochen Zeitz, a longtime member of Harley-Davidson’s Board, became CEO, the business press wrote that “Wall Street was elated by the news of...

Joan Kiddon