Aggregator

The Future Of Brand Creativity Belongs To The Small And Reckless

1 week ago

Let’s stop pretending this AI rush is brave. It isn’t. It’s terrified. Across marketing holding companies, executives are racing to adopt AI not because they understand it, but because they’re scared of being the last one without a slide. “We can’t afford not to,” they say; executive code for “I don’t want to be blamed.” This isn’t strategy. It’s signaling under pressure. And it’s going to be catastrophically expensive. Big organizations don’t move toward truth....

Adel Borky

The creator economy’s ad revenue problem and India’s AI ambitions

1 week 3 days ago

The creator economy is evolving fast, and ad revenue alone isn’t cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. In fact, MrBeast’s company bought fintech startup Step, and his chocolate business is outearning his media arm. This isn’t just one creator’s strategy. For many, it’s the new playbook.  On this episode of TechCrunch’s Equity podcast, hosts Kirsten Korosec, Anthony Ha, and Rebecca Bellan unpack how creators are diversifying beyond ads, […]

Theresa Loconsolo

Why creators are ditching ad revenue for chocolate bars and fintech acquisitions 

1 week 3 days ago

The creator economy is evolving fast, and ad revenue alone isn’t cutting it anymore. YouTubers are launching product lines, acquiring startups, and building actual business empires. In fact, MrBeast’s company bought fintech startup Step, and his chocolate business is out-earning his media arm. This isn’t just one creator’s strategy. For many, it’s the new playbook.  […]

Theresa Loconsolo, Anthony Ha, Rebecca Bellan, Kirsten Korosec

The OpenAI mafia: 18 startups founded by alumni

1 week 3 days ago

Many employees have come and gone since OpenAI first launched a decade ago, and some have launched startups of their own. Among these, some have become top rivals (like Anthropic), while others, just on investor interest alone, have managed to raise billions without even launching a product.

Charles Rollet, Dominic-Madori Davis