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How Financial Engineering Destroys Brand Value

6 days 20 hours ago

Claire’s, the tween accessory retailer, is in turnaround mode. Again. Claire’s is hoping to pierce the boredom barrier among its target audience of not-yet-teenage girls. The Wall Street Journal wrote a glowing review of Claire’s new CMO and her laser-focused approach to meeting the needs and addressing the problems of global tweens. This is, of course, the correct approach. When in a turnaround, one vital element is focusing on the brand core. This article is...

Joan Kiddon

Your SEO strategy is optimized for a search engine that no longer exists.

1 week ago

Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way.  On this episode of TechCrunch’s Equity podcast, Rebecca […]

Rebecca Bellan, Theresa Loconsolo

TechCrunch Disrupt 2026 Early Bird ticket savings end in 3 days

1 week ago

There are only 3 days left to save up to $410 on your ticket to TechCrunch Disrupt 2026. Early Bird pricing ends May 29 at 11:59 p.m. PT, and once the deadline passes, ticket prices increase. If you plan to attend one of the most influential gatherings in tech this year, now is the time to lock in your pass before rates go up again.

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