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When Brands Market To Algorithms, Not People

1 month 1 week ago

When it comes to AI and jobs, Boston University law professor James Bessen defined the terms of the debate in a 2015 paper published by the International Monetary Fund (IMF). Bessen declared that technologies don’t kill jobs and cited the experience of ATMs and bank tellers as proof that technologies change jobs or evolve jobs, not eliminate them. If you’re not familiar with Bessen’s argument, he notes that, contrary to expectations, the growth of ATMs...

Walker Smith

Why Logo Management Is Not Brand Management

1 month 1 week ago

If you read The Wall Street Journal Magazine that accompanied the Saturday-Sunday Wall Street Journal this weekend, you were exposed to an ad from Cadillac for its new Celestiq model. Not surprising to see a luxury automotive brand advertising in The Wall Street Journal Magazine among the ads for Cartier, Armani, and Dior. What is surprising is that you must actually seek the brand name Cadillac. Yes, it is there. But the Cadillac logo is...

Joan Kiddon

The 12-month window

1 month 2 weeks ago

A lot of AI startups exist partly because the foundation models haven't expanded into their category yet. As many jokingly acknowledge, that won't last forever.

Connie Loizos