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Poppi founder on TikTok, Super Bowl ads, and her return to Shark Tank

1 month 1 week ago

For years, venture capitalists have been skeptical of beverage startups, citing thin margins and brutal distribution as reasons most brands never break out. But a new wave of “functional soda” companies has been challenging that assumption, including Poppi, the prebiotic soda brand that grew from a kitchen experiment into a $1.95 billion acquisition by PepsiCo.  On this episode of […]

Theresa Loconsolo

How Poppi went from a Shark Tank pitch to a $1.95B exit

1 month 1 week ago

For years, venture capitalists have been skeptical of beverage startups, citing thin margins and brutal distribution as reasons most beverage brands never break out. But a new wave of “functional soda” companies has been challenging that assumption, including Poppi, the prebiotic soda brand that grew from a kitchen experiment into a $1.95 billion acquisition by PepsiCo.  On this episode […]

Rebecca Bellan, Theresa Loconsolo

How AI Is Reshaping The Consumer–Brand Relationship

1 month 1 week ago

Consumers are using AI as a brand hack. Which says as much about consumers as AI. None of which is good for brands absent significant innovation. In the past, there has been an inherent — and exhaustively studied — asymmetry of information, access, and accountability in every sort of exchange, especially the consumer marketplace. One party to an exchange has always known or controlled more than the other party, giving rise to opportunities and risks....

Walker Smith

The Link Between Brand Vision And Enduring Profitable Growth

1 month 1 week ago

A brand needs a vision. A brand vision is not just an idea. A brand vision is a determined goal. A brand vision is your definition of a future world in which your brand will win. Without a brand vision, your brand is aimless. The brand vision is the groundwork for your brand strategies. A brand vision is a powerful component for enduring profitable growth. The American jurist and Associate Justice of the Supreme Court,...

Joan Kiddon