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Brand Architecture: A Strategic Mandate For Paramount And Warner Bros.

3 months 2 weeks ago

Entertainment and brand architecture are now front and center as the Paramount-Warner Bros. merger unfolds. New York Magazine has a story about David Ellison and what Mr. Ellison may or may not do with Paramount and Warner Bros. once the Warner Bros. purchase finalizes. If you are interested in brands, skip the juicy parts of the New York Magazine story and hone in on this paragraph: “Ellison now has $79 billion in debt and a...

Joan Kiddon

Diverse teams start with diverse VCs

3 months 2 weeks ago

It is the path of least resistance for a growth-stage company to hire from the familiar Silicon Valley pipelines but if a founder wants a diverse team, that value has to be put into practice from the very first hire. 

Maggie Nye, Isabelle Johannessen

Most Advertising Problems Are Not Advertising Problems

3 months 2 weeks ago

There is much angst about the state of advertising. Various commentators in the industry and in the general media have bemoaned a creativity crisis, which is attributed to everything from short-termism to artificial intelligence to the fragmentation of media. There is some evidence that advertising’s persuasive power has declined in recent years. It is less clear that this decline is attributable to a lessening of creativity in advertising. If advertising fails to deliver results, the...

David Stewart

The Best Fourthwall Products for Creators, Backed by Real Data

3 months 2 weeks ago

After quite a few years of working alongside creators building print on demand stores, I’ve noticed something. Most people tend to assume the “best products” to sell are always the same. Obviously, that’s not completely wrong. If they’re produced in…

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The post The Best Fourthwall Products for Creators, Backed by Real Data appeared first on Ecommerce-Platforms.com.

Bogdan Rancea

Best POD Sites for Influencer Merch in 2026

3 months 2 weeks ago

With over 150 hours researching and testing 10 of the leading print-on-demand platforms, our team has shortlisted the best options for influencers and creators looking to launch or scale a merch line in 2026. Printful is our top recommendation for…

Continue reading Best POD Sites for Influencer Merch in 2026

The post Best POD Sites for Influencer Merch in 2026 appeared first on Ecommerce-Platforms.com.

Bogdan Rancea