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Shopify vs Bumpa: Which E-commerce Platform Reigns Supreme for Your Business?

3 months 1 week ago

When it comes to setting up an online store, the choice of ecommerce platform can literally make or break your business. Two platforms that are really getting a lot of attention – especially for entrepreneurs in Africa – are Shopify…

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Bogdan Rancea

Know Your Customer: The CEO

3 months 1 week ago

It is axiomatic that marketers should know their customers. In many firms, it is the role of marketing to speak for the customer – to represent the needs of and advocate for customers, and to build and maintain relationships with customers. These activities are essential to the long-term survival of the firm because customers are the ultimate source of revenue and other resources necessary for the firm. Without customers, a firm does not last long....

David Stewart

Shopify POS vs Korona POS: Which Point of Sale System Is Best for Ecommerce Businesses?

3 months 2 weeks ago

Shopify POS and Korona POS are two well-known retail point of sale systems, but which one’s the better fit for your business? I’ve spent over 12 years helping ecommerce brands choose the best tools to scale into physical retail. Whether…

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Bogdan Rancea

Astro Teller isn’t afraid of killing ideas; here’s why

3 months 2 weeks ago

TechCrunch’s editor-in-chief, Connie Loizos, sits down with Astro Teller, Captain of Moonshots at Alphabet’s X, to explore what it takes to build a factory for truly game-changing innovation. Astro reveals the three components that define a true moonshot — a huge problem, a science fiction-sounding solution, and a glimmer of breakthrough technology — and why […]

Maggie Nye

Black Friday: A Ritual In Brand Damage

3 months 2 weeks ago

Brands constantly speak of innovation. They celebrate transformation, responsibility, customer-centricity, and long-term value. Yet every November, many return to one of the oldest commercial reflexes: the mass-discount ritual known as Black Friday. This article is part of Branding Strategy Insider’s newsletter. You can sign up here to get thought pieces like this sent to your inbox. A practice wrapped in modern packaging, but rooted in a logic from another era. A practice that once emerged...

Martin Ducharme

Shopify POS vs Lavu POS: Which One Should You Choose?

3 months 2 weeks ago

Shopify POS and Lavu POS are two leading point-of-sale systems — but which one actually fits your business? I spent over 100 hours researching and testing both platforms across retail and restaurant settings to help you make the right decision.…

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Bogdan Rancea

Spocket vs Zendrop: Which Is the Better Dropshipping Supplier?

3 months 2 weeks ago

In over a decade of working in ecommerce — advising brands, testing platforms, and reviewing supply chain tools — I’ve seen a lot of dropshipping platforms come and go. But two names that consistently stand out are Spocket and Zendrop.…

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Bogdan Rancea

How to Build Sustainable Wellness Habits for Longevity

3 months 2 weeks ago

Building wellness habits that last isn’t about perfection or extreme lifestyle overhauls. It’s about making consistent, manageable choices that compound over time. The daily decisions you make regarding sleep, nutrition, movement, and stress management directly influence not just how long you live, but the quality of those years. If you’re ready to invest in sustainable practices that support longevity, these evidence-based strategies will guide you toward building habits that stick and deliver real results. Prioritize Quality Sleep for Optimal Recovery […]

The post How to Build Sustainable Wellness Habits for Longevity appeared first on Better Living.

Better Living

How Brands Find Advantage In Leveraging Contradictions

3 months 2 weeks ago

Probably no surprise to those who chronicle our fractured behaviors, we have become unwilling to compromise. As uncompromising consumers, we want benefits that contradict and complement at the same time. We want brands to consistently deliver a paradox promise. A paradox promise is when a brand offers and delivers the optimization of two contradictory benefits. Success today requires brands to address needs-driven, occasion-based conflicts by developing compelling, trustworthy branded paradox promises that deliver relevant, differentiated...

Joan Kiddon

HubSpot vs Pipedrive CRM: The No-Nonsense 2025 Comparison for Growth

3 months 2 weeks ago

Working with, and for ecommerce teams for years has made one thing clear: the right CRM software can double your sales efficiency, but the wrong one can slow everything down. HubSpot and Pipedrive are two of the biggest names in…

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Bogdan Rancea