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How Eveready Paid The Price For Underinvesting In Marketing

3 months 2 weeks ago

Seminal research demonstrates that companies who underinvest in branding potentially face an extinction event as diminishing share of market and declining price support make profitability elusive. Even in the best market conditions, brand investments play a key role in deciding outcomes among competitors. This article is part of Branding Strategy Insider’s newsletter. You can sign up here to get thought pieces like this sent to your inbox. A classic case study is that of Duracell...

Jim Meier

What startups want from OpenAI 

3 months 2 weeks ago

Marc Manara, OpenAI’s head of startups, says the reality of AI has advanced far beyond ideas and experiments. AI-native companies are hitting $200 million in annual recurring revenue, and product cycles have shrunk from two-week sprints to single days. And OpenAI is helping. Today on TechCrunch’s Equity podcast, Russell Brandom sits down with Manara at […]

Theresa Loconsolo, Russell Brandom

Spocket vs Shopify: Which Is Better for Your Online Store?

3 months 2 weeks ago

Spocket and Shopify serve very different purposes in ecommerce, but they’re often mentioned in the same breath — especially when dropshipping is involved. After testing and analyzing both platforms extensively, I can say this: if you want to build and…

Continue reading Spocket vs Shopify: Which Is Better for Your Online Store?

The post Spocket vs Shopify: Which Is Better for Your Online Store? appeared first on Ecommerce-Platforms.com.

Bogdan Rancea

Luxury Auto Transport: A Traveler’s Secret

3 months 3 weeks ago

You’ve packed the boxes, scheduled the movers, and started dreaming about your upcoming trip. Maybe it’s a job relocation, a snowbird escape to warmer weather, or an extended vacation you’ve been planning for years. But as the big day approaches, one question remains: what about the car? For many travelers, the idea of driving hundreds of miles isn’t appealing. For some, it’s not even possible. Long hours on the road, unpredictable weather, and the added wear on a prized vehicle […]

The post Luxury Auto Transport: A Traveler’s Secret appeared first on Better Living.

Better Living

The Perils Of Losing A Brand’s Relevant Differentiation

3 months 3 weeks ago

The news from YUM! is that Pizza Hut may be sliced. The other two big brands in the YUM! portfolio – KFC and Taco Bell – are managing. Sadly, Pizza Hut is not hot. There are several reasons why Pizza Hut is experiencing difficulties operating in today’s restaurant environment. Late last year, QSR magazine wrote an in-depth story about Pizza Hut and its tribulations. The article cited the various Pizza Hut evolutions: from a dine-in...

Joan Kiddon

How to Manage Returns in a Marketplace: A Practical Guide for Ecommerce Teams

3 months 3 weeks ago

Returns are unavoidable in ecommerce. Whether you’re selling through major marketplaces like Amazon or Etsy, running a niche multi-vendor platform, or scaling your own DTC brand with marketplace functionality—returns come with the territory. And how you manage them often determines…

Continue reading How to Manage Returns in a Marketplace: A Practical Guide for Ecommerce Teams

The post How to Manage Returns in a Marketplace: A Practical Guide for Ecommerce Teams appeared first on Ecommerce-Platforms.com.

Bogdan Rancea

Brand Strategy Work Is No Job For Ad Agencies

3 months 3 weeks ago

The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different. There was a time when ad agencies were also the chief brand builders for their clients. It was called the 20th century. But that era is over and even big and brilliant agencies are no longer qualified to work on brand strategy. Ad agencies should do what it says on their tin – be agents...

Mark Ritson