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How AI Is Reshaping The Consumer–Brand Relationship

2 months 3 weeks ago

Consumers are using AI as a brand hack. Which says as much about consumers as AI. None of which is good for brands absent significant innovation. In the past, there has been an inherent — and exhaustively studied — asymmetry of information, access, and accountability in every sort of exchange, especially the consumer marketplace. One party to an exchange has always known or controlled more than the other party, giving rise to opportunities and risks....

Walker Smith

The Link Between Brand Vision And Enduring Profitable Growth

2 months 3 weeks ago

A brand needs a vision. A brand vision is not just an idea. A brand vision is a determined goal. A brand vision is your definition of a future world in which your brand will win. Without a brand vision, your brand is aimless. The brand vision is the groundwork for your brand strategies. A brand vision is a powerful component for enduring profitable growth. The American jurist and Associate Justice of the Supreme Court,...

Joan Kiddon

Bluesky CEO Jay Graber steps down

2 months 3 weeks ago

Graber explained that, as a more mature company, Bluesky needs a "seasoned operator focused on scaling and execution." Graber said she feels better suited to building Bluesky's technology itself.

Sarah Perez