Aggregator

Heritage Brand Strategy: Four Types, Four Distinct Strategies

Branding Strategy Insider
3 months ago

Today, heritage brands occupy a difficult position. Squeezed between private label that sets value and insurgent brands that speak to values. Having worked on several, I have found that they often take the same approach of maximizing margins, targeting younger consumers, and launching line extensions and PPA. But in my experience, “heritage” is not a ‘one size fits all’ strategy. It is a starting condition, and different starting conditions require different discipline*, especially when budgets...

Sweta Kannan

The Strengths And Weaknesses Of The Category Benchmark

Branding Strategy Insider
3 months ago

Category Benchmarks are the reference point for the category. They define quality expectations. They anchor price ladders. They shape what “normal” looks like. They are widely distributed, culturally familiar, and top-of-mind. Their risk is gradual dilution of differentiation. This paradox is structural because the systems that protect their current position often make long-term growth harder. This article is part of Branding Strategy Insider’s newsletter. Join the world’s smartest marketers and subscribe here for actionable insights delivered directly...

Sweta Kannan

Gelato Direct-to-Film (DTF) Printing: Everything POD Sellers Need to Know

Ecommerce Platforms
3 months ago

Personally, I’ve been a big fan of Gelato as a print on demand vendor for a while now. They’ve always seemed like a company with their “finger on the pulse”, going eco-friendly before most of their competitors, building a worldwide…

Continue reading Gelato Direct-to-Film (DTF) Printing: Everything POD Sellers Need to Know

The post Gelato Direct-to-Film (DTF) Printing: Everything POD Sellers Need to Know appeared first on Ecommerce-Platforms.com.

Bogdan Rancea

Welcome to the post-hype crypto market

TechCrunch Startups
3 months ago

Crypto is creeping back into the startup conversation, but at ETHDenver last week, the buzz was as much about Washington as it was about tokens. Policy shifts are rippling through the market as Tether and stablecoins face scrutiny, players like Stripe re-enter the conversation, and startups either find traction or flame out. The hype cycle is over, or at least taking a break. So what comes next?  On […]

Theresa Loconsolo

The Future Of Brand Creativity Belongs To The Small And Reckless

Branding Strategy Insider
3 months 1 week ago

Let’s stop pretending this AI rush is brave. It isn’t. It’s terrified. Across marketing holding companies, executives are racing to adopt AI not because they understand it, but because they’re scared of being the last one without a slide. “We can’t afford not to,” they say; executive code for “I don’t want to be blamed.” This isn’t strategy. It’s signaling under pressure. And it’s going to be catastrophically expensive. Big organizations don’t move toward truth....

Adel Borky