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The Resurgence Of Brand Loyalty

2 months 2 weeks ago

Amazing about face. In a world where deals and promotions abound, where “conquesting and conquering” customers has become the modus operandi (viz, the streaming brands, the automotive industry) and where value continues to be equated with price alone, Barron’s, the financial newspaper, tells us brand loyalty is “in” again. At least in fast food. Barron’s review indicates that fast food chains are “revamping” their loyalty programs. Fast food chains such as Starbucks, McDonald’s, and Chipotle...

Joan Kiddon

Wiz’s first investor breaks down Google’s $32B acquisition

2 months 3 weeks ago

According to Index Ventures Partner Shardul Shah, cybersecurity startup Wiz sits “at the center of three tailwinds: AI, cloud, and security spend.” Those tailwinds powered what just became the largest venture-backed acquisition in history — Google’s $32 billion deal, finalized after a declined 2024 offer, antitrust review on both sides of the Atlantic, and an extra $9 billion to sweeten the pot.  On this episode […]

Theresa Loconsolo, Anthony Ha, Rebecca Bellan, Sean O'Kane

The $32B acquisition that one VC is calling the ‘Deal of the Decade’

2 months 3 weeks ago

According to Index Ventures Partner Shardul Shah, cybersecurity startup Wiz sits “at the center of three tailwinds: AI, cloud, and security spend.” Those tailwinds powered what just became the largest venture-backed acquisition in history — Google’s $32 billion deal, finalized after a declined 2024 offer, antitrust review on both sides of the Atlantic, and an […]

Theresa Loconsolo

When Website Performance Becomes Marketing’s Weakest Link

2 months 3 weeks ago

Marketing teams have become exceptionally sophisticated at acquiring traffic. Media efficiency improves each year. Creative testing is constant. Audience targeting continues to evolve. But an overlooked constraint often sits immediately after the click. When website performance deteriorates, it quietly becomes the weakest link in marketing. Slow page loads, broken customer journeys, and inconsistent tracking reduce the value of every marketing dollar before the organization even notices. The damage rarely appears all at once. Instead, it...

Derrick Daye