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Brand Strategy For Accelerated Uncertainty

2 months 2 weeks ago

Consumer anxiety has been building over the last two years, and it changes the face of optimal marketing and communications strategy. Rampant uncertainty is being nourished by upheaval over what the future looks like, impacting the chemistry of what people want (greater control) while the rules of culture-informed behavior and expectations around them relentlessly shift. Here we provide direction on the two pillars of sound strategy, arriving now at the pinnacle of the consumer’s hunt...

Robert Wheatley

Spreadshop vs Spreadshirt: Which Print-on-Demand Platform Wins for Ecommerce?

2 months 2 weeks ago

If you're trying to decide between Spreadshop and Spreadshirt, you're not alone. Both platforms are part of the Spread Group family, but they serve two very different types of online sellers. Whether you're looking to test designs passively or build…

Continue reading Spreadshop vs Spreadshirt: Which Print-on-Demand Platform Wins for Ecommerce?

The post Spreadshop vs Spreadshirt: Which Print-on-Demand Platform Wins for Ecommerce? appeared first on Ecommerce-Platforms.com.

Bogdan Rancea

SaaS vs Open Source Ecommerce Platforms: What’s Right for Your Store?

2 months 2 weeks ago

When I first launched an ecommerce business, I didn’t realize how much the platform would affect everything. Not just the look and feel of the site, but how fast I could launch, how much control I had, and how expensive…

Continue reading SaaS vs Open Source Ecommerce Platforms: What’s Right for Your Store?

The post SaaS vs Open Source Ecommerce Platforms: What’s Right for Your Store? appeared first on Ecommerce-Platforms.com.

Bogdan Rancea

The Unseen Cost Of Rebranding

2 months 2 weeks ago

One morning, I noticed something curious in my city. Within just a few hours, I saw three different versions of the same brand: the REMAX logo from 2005 on a moving truck, their 2017 logo on a for-sale sign, and the latest 2025 version on a bus shelter ad. Three identities, one brand—coexisting in plain sight. I call this “brand residue”: the traces left behind each time a brand changes its skin. While designers are...

Martin Ducharme

How Brand Management Revived The University Of Miami Business School

2 months 2 weeks ago

Bloomberg BusinessWeek’s report on business schools’ ratings has just appeared. As expected, the big, elite business schools are holding the top ranks. Review the list of the top ten business school brands and aside from prestige and location, what is it that relevantly differentiates these business schools? Not every business school, even the top-ranking schools, has relevantly differentiated their brand purpose, brand promise, and brand values. Brands of business schools need proper brand management as...

Joan Kiddon

Ecommerce Growth Trends: What’s Shaping the Future of Online Selling

2 months 2 weeks ago

Ecommerce has come a long way from the early days of basic online stores and clunky checkouts. In the last few years, things have moved faster than ever. If you run an online store or you're planning to launch one,…

Continue reading Ecommerce Growth Trends: What’s Shaping the Future of Online Selling

The post Ecommerce Growth Trends: What’s Shaping the Future of Online Selling appeared first on Ecommerce-Platforms.com.

Bogdan Rancea

Slate Auto’s electric truck: See it first at TechCrunch Disrupt 2025

2 months 2 weeks ago

Slate Auto CEO Chris Barman drives her new electric truck — literally — onto the Disrupt Stage at TechCrunch Disrupt 2025. Don’t miss this world-first EV reveal and conversation about the future of mobility. Register now to save up to $624 and an extra 15% to 30% on group passes before rates increase after October 17.

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