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Brand Architecture: A Strategic Mandate For Paramount And Warner Bros.

2 months ago

Entertainment and brand architecture are now front and center as the Paramount-Warner Bros. merger unfolds. New York Magazine has a story about David Ellison and what Mr. Ellison may or may not do with Paramount and Warner Bros. once the Warner Bros. purchase finalizes. If you are interested in brands, skip the juicy parts of the New York Magazine story and hone in on this paragraph: “Ellison now has $79 billion in debt and a...

Joan Kiddon

Diverse teams start with diverse VCs

2 months ago

It is the path of least resistance for a growth-stage company to hire from the familiar Silicon Valley pipelines but if a founder wants a diverse team, that value has to be put into practice from the very first hire. 

Maggie Nye, Isabelle Johannessen

Most Advertising Problems Are Not Advertising Problems

2 months ago

There is much angst about the state of advertising. Various commentators in the industry and in the general media have bemoaned a creativity crisis, which is attributed to everything from short-termism to artificial intelligence to the fragmentation of media. There is some evidence that advertising’s persuasive power has declined in recent years. It is less clear that this decline is attributable to a lessening of creativity in advertising. If advertising fails to deliver results, the...

David Stewart