TechCrunch Startups

Why hiring the weirdos works

3 weeks 4 days ago

When you’re building at breakneck speed, hiring a trusted team is crucial for an early-stage startup. Bland CEO and co-founder Isaiah Granet has tactical advice on how the company managed to find hidden talent in unlikely places. 

Maggie Nye, Isabelle Johannessen

How soap opera-TikTok hybrids became a billion-dollar business

3 weeks 5 days ago

Over the past few years, a new category of mobile apps has quietly exploded into a multi-billion dollar business. They’re called “micro dramas” — short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire romances, disapproving werewolf mothers-in-law, and cliffhangers engineered to keep users tapping. The leading […]

Theresa Loconsolo

ReelShort made $1.2 billion on werewolf romances. Watch Club wants to do it better.

3 weeks 5 days ago

Over the past few years, a new category of mobile apps has quietly exploded into a multi-billion dollar business. They’re called “microdramas” — short-form, mobile-first scripted shows designed to be watched vertically on your phone. Think soap opera meets TikTok, complete with secret billionaire romances, disapproving werewolf mothers-in-law, and cliffhangers engineered to keep users tapping. The leading app, ReelShort, […]

Theresa Loconsolo, Rebecca Bellan, Amanda Silberling
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1 hour 33 minutes ago
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